Valuation of intangible assets for transaction purposes facilitates and streamlines the process of negotiating contract terms. The use of advanced analytical methods in risk analysis and simulation analysis allows us to estimate the area for a potential compromise; it is also possible to evaluate many strategic options of the nature of real options.

The selection of the valuation method is carried out to ensure compliance with the valuation standards and specific provisions, as in the case of a contribution in kind or an internal transaction in a capital group.

The valuation report is also a set of negotiation arguments supporting the price determination.